"The Grand Launch of Filippo Berio was held in October 2019, which was held at the Lahore Polo Club. Attended by top businessmen, socialites, bloggers and foodies. Chief guests included Chairman Lahore Chamber of Commerce and Industry and Chairman Al Fatah Group of Companies, Mr. Irfan Iqbal Sheikh, along with CEO of Al Fatah, Mr. Anees Iqbal Sheikh, Founder of Foodies R Us, Mr. Asad Sheikh. The event was all about food with Chef Khadija preparing goodies for the guests, while Pakistan's most loved chef, Chef Mehboob Khan was also in attendance as a chief guest."